Skills
Product Design
UX Design, Research, Writing
UI Design + Systems
Prototyping
Usability Testing
Web + Mobile Design
Responsive Design
Art Direction
Graphic + Visual Design
Branding + Marketing
Strategy
Project Management
HTML/CSS
Tools & Tech
Figma
Miro
Maze
Webflow
Adobe Creative Cloud
Microsoft Office Suite
Awards + Service
Tech4Good,
Board Member
2021 - Present
Protect Our Winters, Volunteer
2017 - 2019
Saving Dobermankind, Volunteer, Foster 2017 - 2019
AIGA Colorado, Copywriter Chair
2014 - 2015
Vermont Country Store,
Community Action Board
Member
2011 - 2013
AAF ADDY Award Recipient
AAF District 7 ADDY, Bronze
2011
Education
General Assembly
User Experience Design 2022
Savannah College of Art and Design
BFA of Advertising Design 2010
Professional Experience
Keyavi | Product Designer
January 2022 - January 2024
Collaborated across multiple teams to improve user experience and define and implement brand voice, building customer trust, and optimizing the product's usability across desktop and mobile.
Analyzed high-priority workflows to understand customer needs, pain points, and behaviors within current iterations of products while also considering future customer needs and strategic goals.
Conducted periodic comparative analyses of competitor products to inform our explorations.
Collaborated with the Product Development team to implement product improvements within team resource limitations, including developing product specifications, updating user interface terminology, reskinning third-party controls for use in UI redesign, creating wireframes and high-fidelity designs to ensure accurate implementation, and using prototypes to validate design choices.
Leveraged stakeholder feedback to iterate on design concepts, continually enhancing the overall user experience.
Keyavi | Graphic Designer
August 2021 - January 2022
Translated complex security and technical concepts into uniformly branded and visually engaging designs for all internal and external communications, building brand trust and increasing prospective customer website traffic.
Established brand identity and guidelines to ensure visual consistency across internal and external communications.
Created visually engaging branded materials, including infographics, presentations, marketing collateral, and user-friendly templates.
Collaborated on a redesign of the company website to enhance user experience and attract new employees.
Warming Trends | Marketing and Brand Manager
November 2016 - January 2021
Created unified branding and marketing materials for a B2B outdoor fire feature manufacturer in the landscaping industry. Built brand recognition and trust and developed more impactful customer partnerships, increasing sales and reducing the number of customer service calls and product returns.
Developed and maintained a consistent, comprehensive branding initiative, building all marketing and brand materials from inception to full implementation within the first six months.
Collaborated with sales and support departments to drive research, development, and redesign of sales, marketing, educational, and technical materials based on customer purchasing behaviors.
Managed all marketing budgets and collateral inventory.
Supervised all trade show logistics including booth design, fabrication, shipping, and installation; coordinated all contracts, sponsorships, partnerships, and budgets; and managed all marketing collaborations with vendors and partners.
Outdoor Edge Cutlery | Marketing Manager and Graphic Designer
August 2015 - November 2016
Drove the brand update and expansion of an international B2B hunting knife company into the broader outdoor and utility industries, increasing brand recognition, sales, sponsorships and partnerships, and website traffic.
Revitalized and modernized visual branding strategies, bringing them up to contemporary standards, including all marketing, advertising, packaging, displays, and trade show needs.
Researched purchasing needs and behaviors among current and new audiences, then designed an easy-to-shop-from catalog, increasing sales for current customers and attracting customers from new industries.
Led website redesign in conjunction with a contract development firm, focusing on function, accessibility, and updated branding strategies.
Six Marketing Group | Graphic Designer, Contract
March 2013 - August 2017
Provided design and copywriting solutions for a variety of brands, including hospitality, entertainment, automotive, real estate, legal, non-profit, and more.
Weisner Media, Mountain Living and Colorado Homes & Lifestyles Magazines | Advertising Production Manager
February 2014 - August 2015
Managed all aspects of print and digital advertising production for two national publications with a combined audience of more than 170,000.
Engineered new design, client content management, and production processes to improve on-time delivery to printers while remaining adaptable to capitalize on sales opportunities.
Managed editorial calendars, design standards, budgets, and relationships with outside vendors.
Provided design and copywriting services to internal and external clients.
Regis University | Graphic Designer, Contract
November 2013 - January 2014
Designed and updated print and digital materials that met and enhanced the university’s established brand guidelines.
Vermont Country Store | Graphic Designer
January 2011 - September 2013
Handled all website design, daily email campaigns, print and digital advertising, and packaging for a multi-channel merchandising company.