Created unified branding and marketing materials for a B2B outdoor fire feature manufacturer in the landscaping industry. Built brand recognition and trust and developed more impactful customer partnerships, increasing sales and reducing the number of customer service calls and product returns.

• Developed and maintained a consistent, comprehensive branding initiative, building all marketing and brand materials from inception to full implementation within the first six months. 

• Collaborated with sales and support departments to drive research, development, and redesign of sales, marketing, educational, and technical materials based on customer purchasing behaviors.

• Managed all marketing budgets and collateral inventory.

• Supervised all trade show logistics including booth design, fabrication, shipping, and installation; coordinated all contracts, sponsorships, partnerships, and budgets; and managed all marketing collaborations with vendors and partners.